Sunseeker International marked the official British launch of its new flagship tri-deck 155 Yacht on Monday 24th March with the help of its new owner, Formula 1’s Eddie Jordan.

Sunseeker International Group President Robert Braithwaite CBE joined new owner Eddie Jordan for the momentous launch of the 155 Yacht in Poole
Sunseeker International Group President Robert Braithwaite CBE joined new owner Eddie Jordan for the momentous launch of the 155 Yacht in Poole

As the biggest project ever undertaken by Sunseeker, the official launch of “BLUSH” was a monumental day for all the team.

The Sunseeker 155 Yacht "BLUSH" pictured in her full glory on sea trials earlier this month
The Sunseeker 155 Yacht “BLUSH” pictured in her full glory on sea trials earlier this month

Following months of hard work, the British launch of the stunning superyacht was held in Poole with the Formula 1 star in attendance alongside Sunseeker International’s Group President, Robert Braithwaite and stylish vintage swing group, Elle and the Pocket Belles.

Robert Braithwaite and Eddie Jordan spoke to crowds gathered at the launch site in Poole

It was a double celebration on the day as not only were the Sunseeker team celebrating the launch of the yacht, but also the commissioning of the second 155 Yacht following a sale in Dubai.

The Jordan Family Trust have worked closely with the Sunseeker team throughout the design process and took full advantage of the bespoke element of the 155 Yacht. From the drawing board through to the testing phase every inch of this spectacular yacht was designed and built in Poole, making the launch event all the more special.

It's official! The Sunseeker 155 Yacht "BLUSH" is launched with great aplomb in Poole Harbour
It’s official! The Sunseeker 155 Yacht “BLUSH” is launched with great aplomb in Poole Harbour

The event went without a hitch and a special thanks must go to MTU, the title sponsor of the event and engine supply partner on the 155 Yacht. Sunseeker International would also like to thank 155 Yacht project sponsors SES, Tijssen Elektro, Tides Marine, BSS, Geberit, Pipex px and DIAB.

The Sunseeker Blog Book is looking forward to following the voyages of this fantastic 155 Yacht around the Mediterranean this summer. Keep your eyes peeled for further updates!