SEEK MORE: Sunseeker at the London International Boat Show 2016

The London International Boat Show boasts one of the busiest and most successful shows within the marine industry. With a number of exhibitors taking centre stage to showcase their products from around the world, Sunseeker Group delighted crowds with a revised stand location consisting of 7 new motor yachts on display and the highly anticipated NEW 131 Yacht berthed on the water.

Guests and visitors to the show marvelled at the grand Sunseeker stand, which took centre stage next to the Sunseeker Champagne Bar and friends Williams tenders and Land Rover

SEEK MORE - The NEW 131 Yacht at sunrise — SEEK MORE – The NEW 131 Yacht at sunrise

Seeking attention outside was perfectly the positioned the NEW 131 Yacht which made its world debut at the London International Boat Show and hosted many visitors and guests on board throughout the 10 day show.

Laura Harrison, Group PR & Marketing Director, commented, “The London International Boat Show is a busy time for us and this year we have been delighted in hosting so much activity around the show. We constantly strive to create new brand partners and endeavour to create as much activity with other luxury brands and businesses as possible.”

This year, the Sunseeker stand was a flurry of excitement introducing Hugh Bonneville to the crowds and to launch the Sunseeker stand with Robert Braithwaite CBE DL. Hugh Bonneville welcomed press, guests and visitors to the show and spoke of his Lord Grantham and W10 TV appearances for 2016.

Hugh Bonneville with Robert Braithwaite CBE DL launched the Sunseeker stand at the London International Boat Show 2016

Successful boy band ‘The Overtones’ sung to the crowds creating a lively atmosphere for all to enjoy on the first day of the show.

To launch the NEW 131 Yacht, we hired in gourmet chef ‘Eden by Adrian Collischon’ to create a bespoke and full serviced lunch for 8 guests on board. This magnificent 4 course lunch including a starter of fish soup, followed by a dressed halibut and the winter fruit dessert. Petits fours and coffee finished the lunch and was enjoyed by a select group of VIP guests chosen by the new owner and family.

Specially curated lunch menu for the new owners of ZOZO by Eden by Adrian Collischon

Working with brand partners, Sunseeker London jointly hosted an exclusive cocktail party with St James’ Place. Inviting 30 of their high wealth partners and guests to the show, St James’ Wealth hosted their clients within the Sunseeker stand where tours of the boats on display were kindly offered along with canapes and a glass of Billecart-Salmon Champagne. A further exclusive VIP party was hosted with Vestra Wealth and included a special demonstration of further ways in which wealth can be managed and achieved. Vestra Wealth has worked many times in the past with inviting guests and clients to exclusive preview evenings and events hosted by Sunseeker.

Partner guests and clients were shown around the boats on display

Throughout the show, Porsche GB offered special client pick up and collections from local airports and homes. Clients were greeted by a perfectly presented new Porsche Panamera or Porsche Cayenne and driven to the show in a discreet fashion. This service took place throughout the 10 day show.

The Motor Boat Awards took place on the first Monday of the show. Sunseeker London was delighted to be in attendance with the teams from Sunseeker International, who became the winner with the Sunseeker Predator 57 for the best in the ‘Sportscruiser over 45ft’. New marketing was arranged around this stunning Sunseeker for all to view for the remaining days of the show.

Thursday 14^th January included a performance from violinists alongside a buzzing charity auction and raffle helping support PAH Breast Cancer Clinical Trials. Charity supporters and guests to the show enjoyed bidding on some wonderful prizes and buying either a pink or gold raffle ticket from the charity supporters alongside Art De Vivre who donated an amazing 7 night stay at one of there villas for 8 guests in the Seychelles.

Christopher Head with ex rugby star and captain Phil Vickery

Alexis Lewis with PR guru for the super stars Stuart Watts

Friday 15^th January saw a total of 12 guests arrive by Airbus helicopter in to ExCeL as special guests of Sunseeker London and Sunseeker Charters. Specially invited clients were collected from their private homes and arrived within 20 minutes to the ExCeL Centre and then flown back home in the afternoon.

Sunseeker guests were invited to fly from their home to the ExCeL Centre for the day

The only way to visit your super yacht; arrive by Airbus helicopter!

The last day of the show culminated with the charity raffle draw for the amazing prizes from Swole Panda, Thomas Royall, Lathams Home and Art De Vivre. A total sum of £35,000 was raised during the 10 day show; an incredible achievement for the PAH Breast Cancer Charity Unit which relies to heavily on donations to help the breast cancer clinical trials for patients.

The Sunseeker Group present the £35,000 cheque to Ashraf Patel and Victoria Gerlis

Sunseeker also announces the sale of over 20 boats during the show, which has increased the retail sales figure to £47 Million worth of sales during the show. The boats sold are for international and UK waters and sold evenly throughout the range.

Sunseeker is excited for the year ahead with 3 more NEW model releases; 95 Yacht, 116 Yacht and 52 Manhattan and an array of events in various locations and activities throughout the year.

We look forward to keeping in touch!

For further information, please contact your local Sunseeker office: –

Sunseeker La Napoule | Port de Plaisance | 06210 Mandelieu – La Napoule | +33 (0) 493 93 67 67 | lanapoule@sunseeker.fr

SEEK MORE: Sunseeker at the London International Boat Show 2016

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